Zen Fraicheur was once a renowned destination for gourmet food shopping, recognized for offering a wide variety of products while attracting a discerning, high-caliber clientele. The brief was to transform the brand into an elevated concept, one that not only maintained its appeal to its prestigious customers but also introduced a fresh, sophisticated aesthetic. The design aimed to incorporate elements of rustic Parisian architecture, blending timeless elegance with a modern, welcoming ambiance that resonated with the high standards of Zen Fraicheur’s clientele.
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